Global research shows that flexible working is now a deal breaker in the war for talent

  • New research shows that 83% of workers around the world would turn down a job that didn’t offer flexible working
  • Over half (54%) of respondents say that having a choice of work location is more important to them than working for a prestigious company
  • As a result, in the past ten years, 85% of businesses have introduced a flexible workspace policy

ZURICH, SWITZERLAND New findings suggest that businesses that do not have a flexible workspace* policy risk losing out on top talent. Research conducted by leading flexible workspace provider, IWG, shows that 83% of people would choose a job which offered flexible working over a job that didn’t, and almost a third (28%) of people value being able to choose their work location over an increase in holiday allowance. In light of these findings it’s unsurprising that 75% of the 15,000 respondents from 80 different countries around the world believe that flexible working has become the new normal. As a result, in the past ten years, 85% of businesses have introduced a flexible workspace policy. The findings signal that, when it comes to dictating what an average working day entails, there has been a power shift towards the employee.

However, not all businesses have been able to embrace the concept. 60% of those surveyed say that changing the organisational culture is the main barrier to implementing a flexible workspace policy, particularly within businesses that have a long-standing, non-flexible working approach. Over a third (41%) say that fear of how flexible working may impact the overall company culture is the biggest obstacle.  

Mark Dixon, CEO and founder of IWG, said “Last year our Global Workspace Survey talked about reaching a tipping point, but what we are seeing now is that flexible working is considered by many to be the new norm for any business that is serious about productivity, agility and winning the war for top talent. Indeed, half of all our respondents claim to work outside their main office location for at least half of the week.

Businesses around the world are facing multiple challenges including ensuring that their business is agile enough to adapt to change. Our research shows that businesses that haven’t already considered the financial and strategic benefits of flexible workspace need to do so now. Otherwise, they face being seen as out of touch, both with their competitors and with the demands of the modern workforce on what constitutes a great day at work, which means losing out on the best talent.

Attracting and retaining talent

Findings show that 71% of businesses think that offering flexible working enables them to expand their talent pool. In fact, many (77%) of businesses are adapting to improve talent retention by introducing flexible working. From an employee’s point of view, a third of people would say that flexible working is so important, they would prioritise it over having a more prestigious role (32%).

Perhaps this is due to an increasing focus on work/life balance: flexible working is seen to improve this balance by 78%. The findings also show that flexible workspace is seen to encourage a more inclusive working environment, with benefits for returning parents, older workers, people suffering from stress or struggling with mental health issues.


Flexibility not only makes workers happier and healthier but makes workforces more productive: 85% of businesses confirm that productivity has increased in their business because of greater flexibility. What’s more, two thirds (67%) of those surveyed report at least a 21% improvement in productivity as a result of flexible working. These figures are given greater weight considering the UN states that the global slowdown in productivity is one of the most prominent features of the world economy in recent years[1].

Agility and uncertainty

In these uncertain times, it’s clear that businesses are prioritising agility and cost efficiencies. 55% of businesses surveyed said they are looking to be more agile in 2019. Over a third of businesses are looking to expand internationally this year, and the majority of respondents (64%) say that they have chosen flexible working because it accelerates speed to market in new countries. 66% also choose flexible working to help them to scale. Flexible workspace has also been chosen by 65% to reduce capital and operational expenditure. The same number of respondents have adopted flexible workspace to help manage risks, and to consolidate their portfolio.

No more commuting? 

The findings also show that two-fifths of people worldwide see commuting as the worst part of the day (40%) and more than half of respondents believe that it could be obsolete in a decade (2030). Pressure has been mounting as commuters are increasingly disgruntled by their journey to work, and one in five (22%) respondents would say that they are ‘regularly late’ for work due to travel disruptions. Almost half (48%) of workers spend their commute working, and as a result, nearly half (42%) think that official working hours should include time spent on their journey, as this does not constitute ‘free time’ in their day.

The new normal

For many employers and employees, flexible working is now the norm. Half (50%) of those surveyed state that they now work outside their company’s main location for at least half the working week or more, and for 70% of people, a choice of work environment is a key factor when evaluating new career opportunities. Flexible working is a model that provides employers with the opportunity to increase productivity, attract talent and adapt to changing circumstances, and something that will therefore prove invaluable as we look at uncertain times ahead.


About the Global Workspace Survey

The IWG Global Workspace Survey has been running for 10 years. Over 15,000 professionals from a range of different industries in 80 countries were surveyed in the IWG Global Workplace Survey. Respondents were canvassed online in January 2019 and contacts were drawn out of a pool of customers, prospects and business leaders from 80 countries. The survey was independently managed by MindMetre Research. Respondents were asked for their views on the changing workplace and flexible working.

To read the full research report click here

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About IWG

IWG is leading the workspace revolution. Our companies help more than 2.5 million people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services.

Digitalisation and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want the financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.

Through our companies we provide that choice, and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial and strategic value for businesses of every size. From some of the most exciting companies and well-known organisations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility and market proximity.

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Tel: +44 020 733 15300